Who wouldn’t want to see their work on massive screens during the olympics?

Having been approached to provide some motion graphics for the British Swimming team, I had a specific brief whereby the client wanted a consistent look using the familiar Union flag blue and red while including the key-values acronym “ROAR”. Roar stands for Responsibility, Ownership, Achievement, Respect.

Multiple treatments were provided to the client with music produced by Stereo Vandals as a hype track.

For more information check out www.teamgb.com and www.britishswimming.org