TeamGB: British Swimming

Who wouldn’t want to see their work on massive screens during the olympics?

Having been approached to provide some motion graphics for the British Swimming team, I had a specific brief whereby the client wanted a consistent look using the familiar Union flag blue and red while including the key-values acronym “ROAR”. Roar stands for Responsibility, Ownership, Achievement, Respect.

Multiple treatments were provided to the client with music produced by Stereo Vandals as a hype track.

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